Privacy Policy

Effective Date: June 4, 2026

Last Updated: June 4, 2026

Welcome to Reserve2Fly (accessible via https://reserve2fly.co.uk/). This Privacy Policy explains how GOLDEN DUNE TRAVEL LIMITED (“we,” “us,” or “our”) collects, uses, processes, and protects your personal data when you visit our website, submit lead forms, or interact with our digital advertisements.

We act as the Data Controller for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information About the Data Controller

Full Legal Entity Name: GOLDEN DUNE TRAVEL LIMITED

Company Registration Number: 16987121 (Registered in England and Wales)

Registered Office Address: Flat 64 Rusland Court, Broadmoss Drive, Manchester, England, M9 7HG

Email Address for Privacy Inquiries: privacy@reserve2fly.co.uk

2. Information We Collect

We may collect and process the following categories of personal data:

• Identity & Contact Data: Name, email address, phone number, and physical address provided when you submit a travel quote request or lead generation form.
• Technical & Usage Data: IP address, browser type, operating system, time zone settings, device identifiers, and data regarding how you browse and interact with our landing pages.
• Marketing & Communications Data: Your preferences regarding receiving promotional updates and marketing campaigns from us.

3. Lawful Basis and Purposes for Processing Your Data

Under the UK GDPR, we process your personal data under the following legal bases:

• Consent: For sending direct marketing communications and deploying tracking cookies.
• Contractual Necessity: To provide independent travel quotes, plan your travel itineraries, and manage bookings at your request.
• Legitimate Interests: To analyze website performance, ensure digital security, and optimize our Google Ads performance.

4. Google Ads & Third-Party Advertising Disclosures

To comply directly with Google Ads Policy Requirements, we declare the following:

• Google Ads Lead Gen & Conversion Tracking: We utilize Google Ads conversion tracking and tracking tags to measure advertisement efficiency. This assists us in optimizing campaigns based on the actions visitors take on our pages.
• Google Ads Remarketing: We may use Google’s remarketing tags to serve tailored advertisements to individuals across the internet (including the Google Display Network) who have previously visited our website.
• No PII Sharing: We do not pass unencrypted Personally Identifiable Information (PII) like raw email addresses directly to Google via basic tracking tags. Any data uploaded for advertising optimizations is handled securely via industry-standard hashed methods.
• Independent Status: As noted across our site, we are an independent travel service provider and do not claim to be an airline. Advertising tags are used solely to offer competitive, third-party travel options.

5. Cookies and How to Opt Out

We use cookies and similar tracking identifiers to manage and refine our web functionality and ad experiences. You can control or opt out of tracking at any time using the following methods:

• Google Ad Settings: You can review and adjust your personalized advertising preferences across Google platforms by visiting the Google My Ad Center.
• Google Analytics Opt-out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Third-Party Vendors: You can permanently opt out of a third-party vendor's use of targeted cookies by visiting the Network Advertising Initiative (NAI) Opt-Out Page.
• Browser Controls: You can set your browser to reject all or some browser cookies, or to alert you when websites set or access cookies.

6. Data Sharing and Retention

We do not sell your personal data. We only share information with certified travel supplier networks, secure database systems, and verified advertising platform vendors (like Google) necessary to deliver your requested quote or optimize campaigns.

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to satisfy statutory accounting, regulatory, or tax obligations.

7. Your Legal Rights (UK GDPR)

If you reside within the United Kingdom, you possess explicit legal rights regarding your data, including:

• The Right to Access: Request a complete copy of the data we hold on you.
• The Right to Rectification: Request corrections to any inaccurate personal information.
• The Right to Erasure: Request the permanent deletion of your data where applicable.
• The Right to Withdraw Consent: Easily withdraw marketing or tracking consent at any given point.

To exercise any of these rights, contact us at our privacy inquiry email listed in Section 1. You also have the right to lodge a formal complaint with the UK Information Commissioner's Office (ICO).

8. Policy Updates

We update this privacy policy periodically to reflect operational, legal, or platform compliance adjustments. Any updates will be displayed prominently on this page with a revised effective date.